The Ben Launches Global tour “Plenty Tour” Following Release of “Plenty Love” album
BY WIIiIWALK
april 2, 2025
Rwandan singer and songwriter The Ben, one of East Africa’s top music stars, is getting ready for his highly awaited Plenty Tour. This worldwide tour will showcase his hit songs and celebrate his recently released third album, Plenty Love, which debuted on January 31, 2025. People from different parts of the world will get to enjoy The Ben’s mix of Afro beat, R&B, and soul as he performs in multiple countries.
Although The Ben is very popular in Rwanda, his music has also reached many fans across the world. The Plenty Tour is a big step in his international career, helping him grow his fan base in Africa, Europe, North America, and beyond.
The tour will officially introduce his new album, Plenty Love, giving fans a chance to experience his latest songs live while also enjoying the older hits that made him a favourite in the Afro-R&B scene. This tour will see The Ben perform in several Canadian cities, including Montreal, Ottawa, Toronto, and Edmonton. And more tour dates across different American cities will be announced soon. In Europe, The Ben will entertain fans in major cities such as London and Paris, with additional locations yet to be confirmed. His expanding global reach reflects his ambition to bring his signature sound to diverse audiences worldwide.
One of the most significant highlights of The Ben’s Plenty Tour is the remarkable support he has received from Ugandan President Yoweri Museveni. The Ugandan leader has openly praised The Ben for his musical talent and dedication to the African music industry, acknowledging the artist’s ability to connect people through his music.
The Ben first gained fame in 2008 with his hit song Amaso ku Masho, which introduced his signature blend of Afro beat, R&B, and soul. Over the years, he has built a strong fan base, not only in Rwanda but across Africa and beyond, thanks to his smooth vocals and heartfelt lyrics. His collaborations with top African artists like Diamond Platnumz, Harmonize, and Sheebah Karungi have further solidified his presence in the industry. His dedication and talent have earned him numerous awards, including Best Afro R&B Singer of the Year at the Salax Awards and National Music Awards in 2008-2009, Best Male Artist in 2010, and Best Song of the Year in 2011.
These achievements reflect his continuous rise in the music industry and his commitment to bringing African sounds to the global stage. As The Ben embarks on the Plenty Tour, he remains focused on growing his audience worldwide while staying true to his cultural roots, ensuring that his music continues to resonate with fans across different continents.
The Plenty Tour is a major moment in The Ben’s career. With a growing international fan base, recognition for his music, and support from important figures like President Museveni, the tour marks the start of an exciting new chapter. For The Ben, the tour is not just about performing—it’s about connecting with fans, sharing his journey, and helping African music grow worldwide.
More cities and dates will be announced soon, so fans should follow The Ben’s official pages for updates on tickets and performance schedules. The Plenty Tour promises to be an unforgettable experience, and with strong support behind him, The Ben is ready to reach even greater heights in his career.
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